Various Artists: And Now A Word From Our Sponsor (Frenzy)

 |   |  1 min read

not for broadcast outtakes
Various Artists: And Now A Word From Our Sponsor (Frenzy)
What a remarkable line-up of local talent on this CD: from singer Pat McMinn and jazz pianist Crombie Murdoch in the Fifties through Larry's Rebels, Dinah Lee, Ray Woolf, Hogsnort Rupert, Tommy AdderleyAlison Durban and others in the Sixties up to John Hanlon, Jenny Morris, Tim Finn with Don McGlashan and Eddie Rayner, John Rowles, the Warratahs, the studio genius Mike Harvey, Bunny Walters, Annie Crummer and many more.

A charity album?

Actually quite the opposite.

Because these 99 tracks – and there's your clue – are radio and television ads sung by some of our finest, and many by writers who made their name in bands like Original Sin (Steve Robinson), the Rumour (Shade Smith), DD Smash (Scott Calhoun) and clever writers like Larry Killip and producer or arrangers such as Gary Daverne and Wayne Senior who understood the requirements of the short, punchy and hopefully memorable ads within the constraints of something around 30 seconds.

Some of these manage to be distilled pop songs at the same time, the one minute Larry's Rebels song for Coca Cola and similar-length ballad by Allison Durban for the same product, the Warratah's 90 second Interislander ad (Sailing to the Other Side) and Mike Harvey packing thrills into the instrumental Crusher for L&P.

Some of these are of course gimmicky little pieces, others irritatingly nagging (a good ad perhaps?) and others find the artists really giving their all such as Adderley, Walters tossing himself into the Uncles' Fun on the Run produced by Gary Daverne, Jacqui Fitzgerald coming over all sensual and Donna Summer-orgasmic for Tip Top Trumpet.

Many are time-locked, the pop-girl/London sound of Rochelle Vinsen advertising Ginger Group by Mary Quant, the calypso sound of Lee Humphries in the Fifties for Nestles chocolate and so on.

There are some hilariously rude and offensive outtakes too as posted). Worth the price of admission.

Some omissions of course (pity Fitzgerald's Dear John ad – was it TEAC? – isn't here but you can't have everything. And towards the end are disorientating, rapid-fire medleys of works by Killip and Robinson.

And with 99 tracks brought together by archivist Grant Gillanders you've got more than enough to be encouraging you to go shopping.

Although a lot of these products (Dinah Lee advertising Cling, sort of early Glad Wrap as I recall) are no longer on shelves.

Oh . . . and what did Finn, McGlashan and Rayner advertise?


(And not for peanuts we might assume.) 

Share It

Your Comments

Graham - Aug 20, 2019

Dear John was a BASF Cassete Tape Advert

post a comment

More from this section   Something articles index

More to life than cars and girls?

More to life than cars and girls?

A couple of weeks ago a strange sound came from our modest Mazda Demio so I confidently popped the bonnet. As I stood looking at the unfamiliar coils of metal and rubber it occurred to me it had... > Read more

THE TAHI ALBUM, INDUCTED (2019): Number one, the first, and first of many

THE TAHI ALBUM, INDUCTED (2019): Number one, the first, and first of many

At the 10thannual Taite Music Prize awards held on April 16, I was invited to induct the Tahi album by Moana and the Moahunters into the category of the Independent Music New Zealand Classic Record... > Read more

Elsewhere at Elsewhere

WE NEED TO TALK ABOUT . . . SKIP SPENCE: Oar in dark water

WE NEED TO TALK ABOUT . . . SKIP SPENCE: Oar in dark water

Syd Barrett of Pink Floyd and Roky Erickson of Thirteenth Floor Elevators don't own the category of "mad Sixties acid casualty" exclusively. Alexander Spence -- aka Skip Spence... > Read more

Pinetop Perkins: Pinetop Perkins and Friends (Elite)

Pinetop Perkins: Pinetop Perkins and Friends (Elite)

On paper this may look like just another celebrity collision around an old bluesman -- and singer/pianist Pinetop is a very old bluesman. He's 95. And yes, of course Eric Clapton and BB King are... > Read more