Various Artists: And Now A Word From Our Sponsor (Frenzy)

 |   |  1 min read

not for broadcast outtakes
Various Artists: And Now A Word From Our Sponsor (Frenzy)
What a remarkable line-up of local talent on this CD: from singer Pat McMinn and jazz pianist Crombie Murdoch in the Fifties through Larry's Rebels, Dinah Lee, Ray Woolf, Hogsnort Rupert, Tommy Adderley, Alison Durban and others in the Sixties up to John Hanlon, Jenny Morris, Tim Finn with Don McGlashan and Eddie Rayner, John Rowles, the Warratahs, the studio genius Mike Harvey, Bunny Walters, Annie Crummer and many more.

A charity album?

Actually, quite the opposite.

Because these 99 tracks – and there's your clue – are radio and television ads sung by some of our finest, and many by writers who made their name in bands like Original Sin (Steve Robinson), the Rumour (Shade Smith), DD Smash (Scott Calhoun) and clever writers like Larry Killip.

And producers or arrangers such as Gary Daverne and Wayne Senior who understood the requirements of the short, punchy and hopefully memorable ads within the constraints of something around 30 seconds.

Some of these manage to be distilled pop songs at the same time, the one minute Larry's Rebels song for Coca Cola and similar-length ballad by Allison Durban for the same product, the Warratah's 90 second Interislander ad (Sailing to the Other Side) and Mike Harvey packing thrills into the instrumental Crusher for L&P.

Some of these are of course gimmicky little pieces, others irritatingly nagging (a good ad perhaps?) and others find the artists really giving their all such as Adderley, Walters tossing himself into the Uncles' Fun on the Run produced by Gary Daverne, Jacqui Fitzgerald coming over all sensual and Donna Summer-orgasmic for Tip Top Trumpet.

Many are time-locked, the pop-girl/London sound of Rochelle Vinsen advertising Ginger Group by Mary Quant, the calypso sound of Lee Humphries in the Fifties for Nestles chocolate and so on.

There are some hilariously rude and offensive outtakes too (as posted). Worth the price of admission.

Some omissions of course (pity Fitzgerald's Dear John ad – was it TEAC? – isn't here) but you can't have everything. And towards the end are disorientating, rapid-fire medleys of works by Killip and Robinson.

And with 99 tracks brought together by archivist Grant Gillanders you've got more than enough to be encouraging you to go shopping.

Although a lot of these products (Dinah Lee advertising Cling, which I thought was sort of early Glad Wrap but is in fact lingerie) are no longer on shelves.

Oh . . . and what did Finn, McGlashan and Rayner advertise?

Peanuts.

(And not for peanuts we might assume.) 


Share It

Your Comments

Graham - Aug 20, 2019

Dear John was a BASF Cassete Tape Advert

post a comment

More from this section   Music at Elsewhere articles index

Sean Lennon: Friendly Fire (Capitol)

Sean Lennon: Friendly Fire (Capitol)

You have to sympathise with the Lennon kids: Julian was skewered for sounding too much like his Dad (and people like Karl Wallinger of World Party weren't taken to task on the same charge?), and... > Read more

How to Kill: Like Angels (Failsafe)

How to Kill: Like Angels (Failsafe)

If the band name, the album cover, titles like And Death Shall Have Dominion and the black on black postcards within don't give you the clue, then I shall flip all the cards and tell you: this... > Read more

Elsewhere at Elsewhere

Rory Block: Shake 'Em on Down (Stony Plain)

Rory Block: Shake 'Em on Down (Stony Plain)

Singer-guitarist Rory Block learned directly from Mississippi John Hurt, Son House, Bukka White and others and here – through originals and retooled covers – acknowledges the great... > Read more

WE NEED TO TALK ABOUT . . . LOLA FALANA: Her name was Lola, she was a showgirl . . .

WE NEED TO TALK ABOUT . . . LOLA FALANA: Her name was Lola, she was a showgirl . . .

When the singer-dancer-actress Lola Falana arrived in New York in the early Sixties with, by her account just US$26 in her pocket, she took whatever dancing jobs she could get, mostly in Harlem... > Read more