THE FAMOUS ELSEWHERE MARKETING QUESTIONNAIRE . . . Anna Loveys of Saint Lachine

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THE FAMOUS ELSEWHERE MARKETING QUESTIONNAIRE . . . Anna Loveys of Saint Lachine

Anna Loveys is music graduate of Auckland university, worked for three years for the music PR company The Label handling A-list clients and then set up her own marketing and PR outfit Saint Lachine which has enjoyed immediate and high profile successes with local artists.

This coming weekend she joins self-managed musician Mel Parsons, online wizard Harry Pettit and Matt Harvey (of Concord Dawn and manager of Shapeshifter) on a Music Managers panel discussion about the promotion of live shows.

The panel is one among many in the New Zealand Music Month Summit held in the Herald Theatre of Aotea Square in Auckland on Saturday May 25 with other speakers on topics such as stage production, booking festival acts, staying healthy on the road and more.

Details of the events are here but let's hear from Anna . . .


The first piece of music which really affected you was . . .

Through The Fire’ by Chaka Khan

Your first role models in music, business or life in general were . . .

My Dad, Trevor Reekie, Andrew Dubber, Graham Reid (thanks for teaching me how to write!), Stephen Tipene Matthews, Godfrey de Grut, Kiri Eriwata and Nicky Harrop.

Finish this sentence: The best thing about being involved in the New Zealand music industry is . . .

Hearing the music makers’ stories and being close to the music. I also appreciate the stories and advice from those who have been here much longer than I have. Sometimes I wish time would stand still.

If working in music was denied to you, your other career choice would be . . .

Commercial pilot, historian, detective or vigilante accountant.

The three songs you would love everyone to hear are . . .

Rough Around The Edges - Repulsive Woman

Your Best American Girl - Mitski

You Maintain the Stain - Mermaidens

Any interesting, valuable or just plain strange musical memorabilia at home...

My beloved SA-70 Yamaha bass guitar called ‘Red’.

The best book on music or musicians you have read is . . .

Questlove’s autobiography ‘Mo Meta Blues’: I love that he relates the pinnacle moments of his life to what was happening musically at the time. A great way to record your life and make sense of the world around you. David Byrne’s ‘How Music Works’ is another keeper.

If you could kickstart a career for any local musician you consider underrated right now, who would be?

Repulsive Woman (Millicent Lovelock) and Lucky Boy^ (Simeon Kavanagh-Vincent). Simeon’s music takes my brain to another planet.

The three films you'd insist anybody watch because they might understand you better are . . .  

I’m terrible with films, so always aviation or pet-related documentaries or detective/thrillers or David Attenborough.

The last CD or vinyl album you bought was  . . . (And your most recent downloads include…).  

Aldous Harding - Designer (vinyl)

One song, royalties for life, never have to work again. The song by anyone, yourself included, which wouldn't embarrass you in that case would be . .

Sierra Leone by Coconut Rough

The poster, album cover or piece of art could you live with on your bedroom forever would be . . .

An old tour poster signed by Tami Neilson - still have this in my memory box.

You are allowed just one tattoo, and it is of . . .

My Dad’s album artwork.

NZ_MUSIC_SUMMIT_2019_LOGODavid Bowie sang, “Five years, that's all we've got . . .” You would spend them where and doing what?

Spending time with my whānau. Listening to all my favourite songs to the point of imprinting them on my heart so they travel with me to the next universe. Writing biographies on my favourite artists. Eating a ridiculous amount of cheese burgers despite my allergies.

And finally, where would you like to see yourself in two year's time?

Hopefully being a helpful citizen.



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