The Newbeats: I Like Bread and Butter (1964)

 |   |  <1 min read

The Newbeats: I Like Bread and Butter (1964)

This should come with a consumer warning: It's one of those songs you wake up with nagging away in the back of your brain, the song you can't shake and sticks with you all day.

So you have been warned.

The Newbeats from Shreveport, Louisiana were never destined for greatness or longevity. There was only so much you could do after a novelty hit sung in an irritating falsetto. But they did pretty well in a very short period.

Bread and Butter went to number two in the US charts and got them airplay around the world, and in early '65 they joined a package tour of Australia and New Zealand with the Rolling Stones, Roy Orbison and Kiwi heroes Ray Columbus and the Invaders. And they appeared on Top of the Pops.

Despite failing to seriously damage the charts again (although the Motown-influenced and somewhat better Run Baby Run was a minor hit), the Newbeats carried on until '74. Needless to say this song was subsequently licensed to a bread company for use in an advertisement.

If there is something more interesting about the Newbeats it is that their singer -- he of the annoying voice, centre in the photo -- went on to write one of the biggest hits of all time.

And that story is told here

For more oddities, one-offs or songs with an interesting backstory use the RSS feed for daily updates, and check the massive back-catalogue at From the Vaults.

Share It

Your Comments

post a comment

More from this section   From the Vaults articles index

Van McCoy: The Hustle (1975)

Van McCoy: The Hustle (1975)

So how long does it take to write a song? James Taylor says he wrote Steamroller Blues in as long as it took to scribble the words down, but maybe that doesn't really count -- especially if you've... > Read more

Renee Geyer: You Broke a Beautiful Thing (1999)

Renee Geyer: You Broke a Beautiful Thing (1999)

Lord knows some artists can be "difficult" -- and many of those who have tried to interview Australian Renee Geyer (never my doubtful pleasure) have returned chastened, frustrated and... > Read more

Elsewhere at Elsewhere

QUEEN CITY ROCK: Auckland Nightlife, Look Back in Wonder (2010)

QUEEN CITY ROCK: Auckland Nightlife, Look Back in Wonder (2010)

“I hear the Queen City callin' . . . yeah, the whole place is rockin' . .  . " -- Peter Lewis and the Trisonic, Four City Rock, 1960 Although Peter Lewis... > Read more

NATALIE MERCHANT INTERVIEWED 2010: The child inside

NATALIE MERCHANT INTERVIEWED 2010: The child inside

At age 10, Nathalia Crane was an acclaimed poet and the subject of great controversy, not least for the sexual innuendo of The Janitor’s Boy in which she wrote of lustful feelings and how... > Read more