Elvis Presley: US Male (1968)

 |   |  1 min read

Elvis Presley: US Male (1968)

In '67-'68 very few people were listening to Elvis Presley in the way they once did. The mode of the music had changed, the musical cultures of London and San Francisco were dominant and the new heroes were the Sun Kings (the Beatles), Jimi Hendrix, psychedelic bands and so on.

Tough minded rock'n'roll singles  -- aside from those by John Fogerty for Creedence -- weren't of as much interest as tripped out albums. And anyway, Elvis had made seven or eight too many bad movies by then.

When his famous '68 Comeback Special aired at the end of the year however there was a sense of resurrection, but his rehabilition had actually begun some time previous.

In late '67 he'd released Big Boss Man which had a real swagger, then Guitar Man in early '68 which was equally punchy.

He nailed it home with US Male in May '68 with this unashamedly Southern boast and its earthy, sensual physicality. He speaks you into the song and then hits it home, leaving you in no doubt just who he was and where he had come from.

And with his possessive macho swagger, which of course would become less acceptable as waves of feminism washed over subsequent generations, Elvis stakes his claim to being a Southern barroom scrapper. You don't doubt him.

"That's m-a-l-e, son. That's me." 

For more oddities, one-offs or songs with an interesting backstory use the RSS feed for daily updates, and check the massive back-catalogue at From the Vaults.

Share It

Your Comments

post a comment

More from this section   From the Vaults articles index

Roger Daltrey: Giving It All Away (1973)

Roger Daltrey: Giving It All Away (1973)

When the Who's Roger Daltrey went to make his first solo album in '73 he certainly made some interesting choices of collaborators, not the least being calling on Adam Faith as co-producer with Dave... > Read more

Big Joe Turner: Honey Hush (1953)

Big Joe Turner: Honey Hush (1953)

When white artists discovered the vast catalogue of black rhythm and blues and began to cover many of the songs -- thus giving birth to rock'n'roll in the mid Fifites -- it was to Big Joe Turner... > Read more

Elsewhere at Elsewhere

Various Artists: Delta Swamp Rock (2011)

Various Artists: Delta Swamp Rock (2011)

Anyone who has traveled extensively in the United States would tell you that the South is different. Certainly Boston, Omaha and Portland are different. But the South is different... > Read more

WE NEED TO TALK ABOUT . . . LORRAINE CROSBY: To Hell, and back to the bingo halls

WE NEED TO TALK ABOUT . . . LORRAINE CROSBY: To Hell, and back to the bingo halls

When Simon Cowell kicked Lorraine Crosby off the second round of the UK X Factor competition in 2005 saying she lacked “star quality”, he may well have been right. But she could... > Read more